NEW PROJECT: New brand

Kristy Hayes

9/4/20251 min read

Today marks the first day of our new branding for the company: Aerofeli Inc.

We are also starting our biggest project yet.

Last year I began writing this self-help manuscript for a workbook to help my colleagues and clients (yes, I still am a licensed therapist also and see clients still). It quickly turned into a larger than planned idea and grew to include 50 chapters worth of life skills, emotional intelligence education, relationship skills, communication skills, and tons of other topics. It contains information that helps a person grow from the typical person (who probably didn't learn everything in school or home that they will need to know in life) into a self-aware, present, intentionally functional adult who is able to feel, communicate, relate and empathize.

This fall I will launch that manuscript into a fully realized self-help course for sale.

Then I will continue to develop that dense and vast material into the content that will power 3 different apps that function as a set of apps intended to teach skills on life, love and goals.

#productinpublic #userresearch #counseling #selfhelp #emotionalintelligence #learningdesign #buildinpublic #teachable #uxresearch #intentionalliving #newcompanybranding #UXresearch